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It is often noted that Martin Luther’s Reformation could never have advanced the way it did without the technology of the printing industry. While the coincidence of Luther and the printing press undoubtedly contributed to the Reformation’s rapid spread, the printing world at the time of Luther was largely under the patronage of the Catholic church, and it was not inevitable, according to Andrew Pettegree, that “print would become an agent of insurrection.” In his book, Brand Luther, historian Andrew Pettegree shows how Luther’s facility for writing in German and his intuitive business sense not only spread ideas and incited controversy, but completely transformed the distribution model of the printing industry. 56 minutes. $6.